Our brand attributes define who we are in a simplistic way, how we communicate, and are ultimately are the core attributes that will help us achieve our mission.

Transparent

Through our transparency we build trust in both current and potential users.

Transparency builds a sense of safety in users, as they can fully understand the system.

Transparent includes similar concepts of; confidence, safety, trust, and stability.

Nimble

We move uncomfortably fast and aren’t afraid to try things that haven’t been done before.

We adapt to our audience’s and the world’s needs.

We believe in feedback loops that inform our next iteration.

Nimble includes similar concepts of; agility, iterative, and flexibility.

Approachable

Our approachability will help us continue to onboard more of the human population to blockchain.

It is an attribute that sets us apart from other blockchain companies. It helps us focus more on the 97% that have not yet been onboarded to blockchain.

Approachable includes similar concepts of; diversity, collaborative, and openness.

Logos

Download our logos here:

Logo - Google Drive

drive.google.com

Logo Story & Meaning

Our logo is built to represent both who we are at AirDAO and the philosophy of our strategy in relation to our products.

Within our logo, we’ve worked to represent each of these attributes through the idea of a sail. Our logo, the “sail,” embodies the concept of a crew on a boat sailing across an ocean to reach a defined destination.

That destination is our mission.

In order to reach our destination, we must define what attributes we will have/follow in order to work cohesively.

Transparent

Our logo has a clear, transparent space behind it, representing how anyone external to our ecosystem can transparently see how we are operating.

Approachable

Similar to the previous concept, there is nothing blocking the space behind the logo, showing that we are approachable for anyone to join our journey to achieve our mission.

Nimble

Our sail itself represents Nimble through the concept that we can change our sail’s position due to how the wind changes (the world’s needs) at any moment. Ultimately, we can change course if needed.

Usage Guidelines

The logo can be used alone or paired with the wordmark.
The logo should not be used to refer to any product or service other than AirDAO.
The proportions of the logo (Width and Height ratio) can’t be changed.
Leave plenty of clear-space around the logo.
The blue logo can be used on both dark and light backgrounds

Logo+ Wordmark