Press & PR Kit
Here you can find downloadable AirDAO logos, info about our brand, and details on our brand’s design such as hex codes for our color scheme.
Build products that empower the freedom of interactions.
Our brand attributes define who we are in a simplistic way, how we communicate, and are ultimately are the core attributes that will help us achieve our mission.
Through our transparency we build trust in both current and potential users.
Transparency builds a sense of safety in users, as they can fully understand the system.
Transparent includes similar concepts of; confidence, safety, trust, and stability.
We move uncomfortably fast and aren’t afraid to try things that haven’t been done before.
We adapt to our audience’s and the world’s needs.
We believe in feedback loops that inform our next iteration.
Nimble includes similar concepts of; agility, iterative, and flexibility.
Our approachability will help us continue to onboard more of the human population to blockchain.
It is an attribute that sets us apart from other blockchain companies. It helps us focus more on the 97% that have not yet been onboarded to blockchain.
Approachable includes similar concepts of; diversity, collaborative, and openness.
Download our logos here:
Logo Story & Meaning
Our logo is built to represent both who we are at AirDAO and the philosophy of our strategy in relation to our products.
Within our logo, we’ve worked to represent each of these attributes through the idea of a sail. Our logo, the “sail,” embodies the concept of a crew on a boat sailing across an ocean to reach a defined destination.
That destination is our mission.
In order to reach our destination, we must define what attributes we will have/follow in order to work cohesively.
Our logo has a clear, transparent space behind it, representing how anyone external to our ecosystem can transparently see how we are operating.
Similar to the previous concept, there is nothing blocking the space behind the logo, showing that we are approachable for anyone to join our journey to achieve our mission.
Our sail itself represents Nimble through the concept that we can change our sail’s position due to how the wind changes (the world’s needs) at any moment. Ultimately, we can change course if needed.
- The logo can be used alone or paired with the wordmark.
- The logo should not be used to refer to any product or service other than AirDAO.
- The proportions of the logo (Width and Height ratio) can’t be changed.
- Leave plenty of clear-space around the logo.
- The blue logo can be used on both dark and light backgrounds
Download this PDF to view color specifications for our design system
Download and use fonts from this Google Drive folder.
- Display Type
- Body copy